How do I pitch so they hear me?

Think from an empathetic standpoint. Some people call this "putting yourself in their shoes."

What is the audience's current role? If it is someone who is approving what projects to fund, what are their specific priorities likely to be?

Often it is content that has potential to:

• Advance their reputation & career

• Make money for the company

• Win them admiration in the circles they value most

• Be a quality choice they can be proud of

• Minimize loss exposure and risk

• Attract a large audience, investors and high profile creators

• Directly address how your project solves their problems

• Make them feel great in a way that is authentic to you and your work.